A series of typographic animations that explore how motion can embody the idea of precision. Each piece begins with a single dot — a minimal gesture that sets the tone for clarity, balance, and focus. From there, the wordmark unfolds with intentional rhythm, using subtle shifts in spacing and timing to reinforce the brand’s refined character. The animations rely on clean transitions and restrained design choices, letting the motion speak through structure rather than embellishment.

Client: Red Antler
Role: Motion Designer
Creative Direction: Bex Zander
Design Lead: Bex Zander